AUTHOR

Karen Mollison

Karen Mollison is the founder of QCM Media. She is a digital commerce strategic advisor specializing in helping businesses enhance their digital presence and processes. She has decades of experience in business development, e-commerce, digital solutions, and client success.
June 6, 2025
Karen Mollison
10 Reasons to Consider Replatforming to Shopify

If your current ecommerce platform is limiting growth, increasing overhead, or complicating operations, it may be time to reassess. At QCM Media, we help established businesses replatform from outdated platforms and aging custom builds to Shopify—where the advantages add up.

May 6, 2025
Karen Mollison
What is Unified Commerce—and Why It Matters Now

Unified commerce is the standard for how retailers, B2B sellers, and service-oriented businesses operate and grow in a digital-first economy. While omnichannel strategies have long promised seamless shopping experiences, they often fall short behind the scenes.

March 28, 2025
Karen Mollison
E-Commerce: A Look Back and a Vision for the Future

As a mid‑market merchant juggling between growth and operational complexity, you’ve likely seen major shifts in e‑commerce—from early storefronts to today’s API‑first platforms. But what does that history tell us about your next move?

February 17, 2025
Karen Mollison
The Top Website Features Online Shoppers Like Best

As e-commerce continues to evolve, online shoppers have become more discerning in their expectations of websites. With the growing number of online stores and digital shopping experiences, the features that attract and retain customers are more important than ever. In 2025, it’s no longer just about having a functional website—shoppers are looking for seamless, personalized,…

January 14, 2025
Karen Mollison
Sustainability in E-Commerce: How Green Practices Are Shaping the Industry

Sustainability has increasingly become a major focus in various industries, and e-commerce is no exception. With the rapid growth of online shopping, consumers are more concerned than ever about the environmental impact of their purchases. The carbon footprint of e-commerce, from packaging waste to emissions from shipping, has raised alarms across the globe. However, as…

January 7, 2025
Karen Mollison
Understanding E-Commerce Fraud: Prevention and Security Measures

The rapid expansion of e-commerce has brought tremendous opportunities for businesses and consumers alike. However, it has also created new avenues for fraud. With millions of transactions occurring online every day, fraudsters are increasingly targeting vulnerable e-commerce platforms, posing serious threats to both retailers and their customers. E-commerce fraud can result in significant financial losses,…

January 2, 2025
Karen Mollison
Eight Effective Strategies for Converting Visitors into Loyal Customers

In 2025, businesses face increasing competition for online attention. As a result, simply attracting visitors to a website is no longer enough. The focus has shifted to converting those visitors into loyal customers. With new tools, strategies, and consumer behaviors shaping the digital landscape, brands must leverage a combination of personalized experiences, seamless user interfaces,…

December 10, 2024
Karen Mollison
Underserved Product Types in E-Commerce: Opportunities for Growth

E-commerce is a thriving industry that shows no signs of slowing down. With businesses constantly seeking new ways to meet consumer needs, certain product categories are beginning to emerge as underserved or niche opportunities.

December 5, 2024
Karen Mollison
The Evolution of E-commerce Over the Last 20 Years

E-commerce has transformed how we shop, sell, and interact with businesses. In just two decades, it has evolved from a niche convenience to a dominant force reshaping global commerce. This article delves into how e-commerce has grown, the technologies that powered its rise, and the milestones that define its journey.

November 30, 2024
Karen Mollison
How Shopify Has Transformed Its POS Product for Modern Retail

Shopify’s journey as a leader in e-commerce has not been limited to online sales. Its Point of Sale (POS) system has seen dramatic enhancements over the years, designed to support brick-and-mortar stores in providing seamless, omnichannel customer experiences.