AUTHOR

Karen Mollison

Karen Mollison is the founder of QCM Media. She is a digital commerce consultant specializing in helping businesses enhance their digital presence and processes. She has decades of experience in business development, e-commerce, project management, and client success.
March 28, 2025
Karen Mollison
E-Commerce: A Look Back and a Vision for the Future

I started dabbling with e-commerce in the fairly early days (2004) and have participated in the various waves of innovation as the industry has grown. This article serves as a look back and a look forward, exploring the evolution of e-commerce over the years, looking at the key milestones, the innovations that have driven change,…

February 17, 2025
Karen Mollison
The Top Website Features Online Shoppers Like Best

As e-commerce continues to evolve, online shoppers have become more discerning in their expectations of websites. With the growing number of online stores and digital shopping experiences, the features that attract and retain customers are more important than ever. In 2025, it’s no longer just about having a functional website—shoppers are looking for seamless, personalized,…

February 2, 2025
Karen Mollison
10 Reasons to Consider Migrating to Shopify

Migrating to Shopify can be a significant decision for an e-commerce business, and many factors must be evaluated before taking the plunge. Whether you’re currently using another platform or just considering switching, here are 10 key reasons businesses should consider migrating to Shopify. 1. User-Friendly Interface One of the primary reasons businesses migrate to Shopify…

January 14, 2025
Karen Mollison
Sustainability in E-Commerce: How Green Practices Are Shaping the Industry

Sustainability has increasingly become a major focus in various industries, and e-commerce is no exception. With the rapid growth of online shopping, consumers are more concerned than ever about the environmental impact of their purchases. The carbon footprint of e-commerce, from packaging waste to emissions from shipping, has raised alarms across the globe. However, as…

January 7, 2025
Karen Mollison
Understanding E-Commerce Fraud: Prevention and Security Measures

The rapid expansion of e-commerce has brought tremendous opportunities for businesses and consumers alike. However, it has also created new avenues for fraud. With millions of transactions occurring online every day, fraudsters are increasingly targeting vulnerable e-commerce platforms, posing serious threats to both retailers and their customers. E-commerce fraud can result in significant financial losses,…

January 2, 2025
Karen Mollison
Eight Effective Strategies for Converting Visitors into Loyal Customers

In 2025, businesses face increasing competition for online attention. As a result, simply attracting visitors to a website is no longer enough. The focus has shifted to converting those visitors into loyal customers. With new tools, strategies, and consumer behaviors shaping the digital landscape, brands must leverage a combination of personalized experiences, seamless user interfaces,…

December 10, 2024
Karen Mollison
Underserved Product Types in E-Commerce: Opportunities for Growth

E-commerce is a thriving industry that shows no signs of slowing down. With businesses constantly seeking new ways to meet consumer needs, certain product categories are beginning to emerge as underserved or niche opportunities.

December 5, 2024
Karen Mollison
The Evolution of E-commerce Over the Last 20 Years

E-commerce has transformed how we shop, sell, and interact with businesses. In just two decades, it has evolved from a niche convenience to a dominant force reshaping global commerce. This article delves into how e-commerce has grown, the technologies that powered its rise, and the milestones that define its journey.

November 30, 2024
Karen Mollison
How Shopify Has Transformed Its POS Product for Modern Retail

Shopify’s journey as a leader in e-commerce has not been limited to online sales. Its Point of Sale (POS) system has seen dramatic enhancements over the years, designed to support brick-and-mortar stores in providing seamless, omnichannel customer experiences.

November 10, 2024
Karen Mollison
Why Shopify POS Is the Ideal Solution for Brick-and-Mortar Stores

One tool that’s transforming physical retail is Shopify POS (Point of Sale). This robust system integrates seamlessly with Shopify’s e-commerce platform, offering a unified solution for managing both online and offline sales. Here’s why Shopify POS is a game-changer for brick-and-mortar stores and how it can help retailers stay ahead of the curve.