A Faster, Smarter Buying Experience for Industrial Customers
FascoFas Industrial Supply
FascoFas, a national supplier of fasteners, partnered with QCM Media to migrate to Shopify Plus with a redesign and custom application development to streamline complex ordering. With custom design and advanced functionality like my items, automated discounts included in the suite of smarter tools for faster orders showcased here, they now process orders faster, retain more customers, and handle fewer support requests.
Smarter Tools—Faster Orders
Fascofas customers often place recurring orders, but the existing process required either navigating the full site or calling in. This slowed down ordering and created unnecessary support overhead. The company needed a digital experience that could handle complex B2B orders and reduce reliance on manual processes.
To reduce phone orders and simplify repeat purchasing, we developed a custom Shopify experience tailored to Fascofas’s industrial buyers. The solution includes an integrated suite of tools for one-click reordering, part number entry, and personalized product lists—making it easier for customers to place accurate, high-volume orders without navigating the full site.
1. Select a Size Tool
2. My Items
3. Part Number Entry Form
4. Fast Reorders from Order History
5. Toggle View on Collection & Product Pages
6. Automated Discounts
7. Customized Product Display
The new functionality has helped shift repeat orders from phone to online, saving time for both customers and staff. By reducing friction and simplifying the buying process, Fascofas now offers a more efficient, scalable experience that keeps customers coming back.
1. Select a Size Tool
2. My Items
The “My Items” feature allows customers to create and manage a personalized list of frequently ordered products and also save products or variants to find in their account page for placing future orders. In just a few clicks they can quickly populate a cart from the my items list—streamlining the process for recurring purchases and improving the overall buying experience.
More Ways to Order Quickly and Accurately
- 3. Speedy Order by Part Number Form
- 4. Fast Reorders from Order History
3. Speedy Order by Part Number Form
For customers who know exactly what they need, we built a custom order form that lets them enter part numbers directly and add items to their cart in bulk. It’s a fast, efficient way to build large orders without navigating the catalog.
4. Fast Reorders from Order History
From their account page customers can clearly see individual orders and recently purchased items to duplicate an entire past order in one click or select specific items from previous purchases to build a new cart—no need to search the site or start from scratch. This fast reordering functionality makes it easy to buy again, reducing reliance on phone orders and improving turnaround time.
For transparency, if prices have changed since the time of the last order both prices are displayed.
5. Toggle Views
Faster Variant Selection and Ordering
On product pages, a view toggle lets customers choose between a grid or list layout to see all size variants. Each view supports quantity adjustments and one-click add-to-cart, making it easy to build accurate orders without leaving the page.
Switch Between Product Families and Sizes
Customers can toggle between viewing main products in a collection or see all variants individually. This flexibility makes it easier for buyers to find and compare the exact items they need—whether they’re browsing broadly or zeroing in on options.
Key Outcomes
Since launch, Fascofas has seen faster order processing, fewer manual errors, and improved customer satisfaction. Their team now has a scalable, professional platform that supports both their existing wholesale operations and future growth.
75%
30%
These tools significantly reduced phone orders and made reordering easier for Fascofas’s wholesale customers. With fewer steps and better self-service options, the company now offers a more scalable, efficient digital experience.
Benefits for Fascofas
The upgraded storefront delivers a faster, more intuitive customer experience, reduces operational overhead, and positions Fascofas to scale digital sales with confidence.
Strategic guidance to build long term success
Fascofas was handling frequent repeat orders manually—an inefficient process for both their customers and internal team. Without a streamlined system, buyers had to rebuild large, complex orders from scratch or rely on email threads and phone calls to reorder.
Looking to bring efficiency to your B2B sales process? Contact QCM Media today.
We help wholesalers and distributors build digital tools that scale with their operations. Scalable tools that support existing operations and future growth
