Built for Speed: Faster Ordering for Industrial Customers
FascoFas Industrial Supply
FascoFas, a national supplier of fasteners, partnered with QCM Media to replatform to Shopify Plus—migrating complex data, creating a refreshed design and a suite of custom tools built for streamlined ordering, with the primary goal of reducing phone orders and making it easier for customers to order and reorder online. This showcase highlights the strategic improvements we delivered, from a select a size tool and “my items” hub to automated discounts, product filtering, toggle views, and smarter discount logic. Together, these enhancements have helped FascoFas reduce time consuming phone orders by 75%, simplify operations, and retain more customers with a faster, more intuitive ordering experience.
Suite of Smarter Tools—Faster Orders
Fascofas customers often place recurring orders, but the existing process required either navigating the full site or calling in. This slowed down ordering and created unnecessary support overhead. The company needed a digital experience that could handle complex B2B orders and reduce reliance on manual processes.
To reduce phone orders and simplify repeat purchasing, we developed a custom Shopify experience tailored to Fascofas’s industrial buyers. The solution includes an integrated suite of tools for one-click reordering, part number entry, and personalized product lists—making it easier for customers to place accurate, high-volume orders without navigating the full site.
1. Select a Size Tool
2. My Items Hub
3. Part Number Entry Form
4. Faster Reorders from Order History
5. Toggle View on Collection & Product Pages
6. Automated Discounts
7. Customized Product Display
The new functionality has helped shift repeat orders from phone to online, saving time for both customers and staff. By reducing friction and simplifying the buying process, Fascofas now offers a more efficient, scalable experience that keeps customers coming back.
1. Select a Size Tool
2. My Items Hub
The “My Items” feature set enables customers to create and manage a personalized hub of frequently ordered products and also save products or variants to their account page for placing future orders. In just a few clicks they can quickly populate a cart from the my items hub—streamlining the process for recurring purchases and improving the overall buying experience.
More Ways to Order Quickly and Accurately
- 3. Speedy Order by Part Number Form
- 4. Faster Reorders from Order History
3. Speedy Order by Part Number Form
For customers who know exactly what they need, we built a custom order form that lets them enter part numbers directly and add items to their cart in bulk. It’s a fast, efficient way to build large orders without navigating the catalog.
4. Faster Reorders from Order History
From their account page customers can clearly see individual orders and recently purchased items to duplicate an entire past order in one click or select specific items from previous purchases to build a new cart—no need to search the site or start from scratch. This fast reordering functionality makes it easy to buy again, reducing reliance on phone orders and improving turnaround time.
For transparency, if prices have changed since the time of the last order both prices are displayed.
5. Toggle Views
Faster Variant Selection and Ordering
On product pages, a toggle feature lets customers choose between a grid or list layout to browse products and variants. Each view supports quantity adjustments and one-click add-to-cart, making it easy to build accurate orders without leaving the page.
Switch Between Product Families and Sizes
Customers can toggle between viewing main products in a collection or see all variants individually. This flexibility makes it easier for buyers to find and compare the exact items they need—whether they’re browsing broadly or zeroing in on options.
Key Outcomes
Since launch, Fascofas has seen faster order processing, fewer manual errors, and improved customer satisfaction. Their team now has a scalable, professional platform that supports both their existing wholesale operations and future growth.
75%
30%
These tools significantly reduced phone orders and made reordering easier for Fascofas’s high volume of customers. With fewer steps and better self-service options, the company now offers a more scalable, efficient digital experience.
Benefits for Fascofas
The upgraded storefront delivers a faster, more intuitive customer experience, reduces operational overhead, and positions Fascofas to scale digital sales with confidence.
A Faster, Smarter Buying Experience for Industrial Customers
For over 26 years, FascoFas has supplied hardware to contractors who rely on the same products day in and day out. When we first connected six years ago, their legacy site was falling behind. We helped streamline the entire experience—making it faster and easier for customers to find, reorder, and purchase what they need.
We introduced custom reorder functionality that lets users repurchase entire orders or individual items at current pricing—without leaving the order history page. We replaced clunky category links with smart dropdown filters, automated shipping calculations and discounts with dynamic messaging, and turned the wishlist into a personalized “My Items” hub. We also refined product layout for clarity, sped up the add-to-cart process, and made it possible to add items directly by part number. To top it off, we created a single view showing all previously purchased items—eliminating the need to click through individual past orders.
As FascoFas continued to grow, we led a replatform to Shopify Plus—complete with a refreshed design, custom theme, and an upgraded suite of tools tailored to their repeat-order model. We added dynamic cart titles, flexible grid and list views, smarter product recommendations, and rebuilt their custom ordering workflows with a focus on speed, accuracy, and ease of use. Every feature was designed to support repeat customers and lighten the load on internal teams.
Today, under our ongoing development partner plan, FascoFas benefits from priority support, quarterly roadmap planning, performance monitoring, and phased upgrades aligned to business growth. With a platform that matches how their customers buy—and a partnership built for the long term—FascoFas is equipped to scale with confidence.
