Scalable Ordering & Reporting for a High-Volume Meal Kit Program
The Roving Radish
The Roving Radish is a government-supported, community-driven meal kit program offering seasonal menus, flexible pricing, and donation options. As the program expanded, the team needed more efficient tools to manage weekly ordering, track coupon and subsidy usage, and better align donation features with internal processes. We replatformed The Roving Radish to Shopify with a custom theme delivering customer-facing and administrative improvements to help them handle complexity without adding overhead.
Meal Kit Experience & Custom Admin Tools
As the Roving Radish program grew, managing weekly ordering became increasingly complex. Customers needed a clearer way to navigate rotating menus, select the right pickup location, and participate in the “Rove It Forward” donation option without confusion during checkout. Internally, the team lacked tools to easily track coupon usage, subsidy levels, and product fulfillment tied to specific weeks. The existing setup created manual overhead and limited visibility—making it harder to support growth while ensuring delivery accuracy.
We delivered targeted improvements across both the customer experience and administrative systems. The weekly ordering flow was restructured to guide customers through a seamless process: choose a meal kit, select a pickup location, and proceed to checkout. Customers can now select or update their preferred pickup location directly on the product page—before adding a kit to the cart—eliminating the need to backtrack or navigate through multiple screens. The “Rove It Forward” donation option was also moved to the product page, allowing customers to opt in with each meal kit purchased—making the experience more intuitive and consistent.
On the operational side, we created the Order Lookup interface with advanced filters for coupon codes, pickup locations, product codes, and subsidy types. Reporting capabilities were upgraded to tie financial data directly to weekly product codes (e.g., wk5mk), enabling staff to see exactly what each customer paid—or still owes—for that specific week. This has significantly improved delivery preparation, payment reconciliation, and subsidy tracking, giving the team accurate, actionable insights to manage orders across locations and delivery dates.
Smart Website Design + Weekly Meal Kit Functionality
Meal Kit Custom Solution
Community-first. Operationally ready.
Custom Reports Management Interface
The flexible backend tool includes filters for date range, pickup location, and payment plan; it also tracks weekly payments by product code, generates detailed pickup reports, exports data, and sends automated reminders—giving teams the control and visibility they need to manage fulfillment, subsidies, and customer service with ease.
Tailored Cart + Account Experience
Customized order confirmation emails and customer account page include week number, recipe title, qty, price, pickup location, pickup address, pickup date, pickup time—ensuring a smoother, more informative experience for every user.
Key Outcomes
By refining the ordering experience and equipping staff with smarter tools, the program runs more efficiently while deepening customer engagement and support for its community-driven mission.
100%
66%
From the front-end to the back office, these improvements support The Roving Radish’s unique needs as a seasonal, mission-driven meal kit service. With scalable tools and clearer data, the team can focus more on community impact and less on technical workarounds.
Benefits for The Roving Radish
These practical enhancements helped The Roving Radish reduce manual processes, improve delivery accuracy, and manage multi-location, week-based operations with greater efficiency and clarity.
Strategic support that evolves with you
Our collaboration with The Roving Radish spans eight years, including replatforming to Shopify with tangible improvements across the entire customer journey and back-office operations that helped their team stay organized and their customers better served.
As their program grows, we support new goals adapting to demand and accommodating location expansion. When their needs change, we’re ready—with updates that fit how they work.
As The Roving Radish continues to grow and adapt, we remain a strategic development partner—focused on building sustainable, scalable systems that align with their goals and serve their community better every year. With each upgrade or operational shift, we make sure everything from reporting to fulfillment stays smooth, accurate, and aligned.
Is your team spending too much time managing orders, reports, or customer data by hand? Let’s explore how the right tools can simplify operations and support your growth.
