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For B2B Companies Operating Between Order and Chaos: Is AI the Answer?
Updated February, 2026 The Real AI Story Isn’t Chatbots Most coverage of AI in business focuses on the obvious applications. Chatbots answering customer questions. Predictive analytics forecasting inventory. Marketing tools personalizing email campaigns. These work fine for consumer-facing operations, but they miss what’s actually changing for mid-market B2B companies. The meaningful shift isn’t about implementing…
Is Shopify Plus Built for Mid-Market B2B Companies?
Updated February, 2026 The Question B2B Companies Ask The conversation doesn’t usually start with “should we use Shopify Plus?” It starts with a specific operational constraint that needs solving. A manufacturer needs customer-specific pricing across 800 SKUs with volume breaks that vary by product category. A distributor has approval workflows that depend on order size,…