Redesigning the Digital Experience for a Veterinary Brand
Respit
Respit delivers custom allergy immunotherapy for dogs and cats, formulated for specific environmental allergens across regional markets. To modernize its digital presence and improve the clinic buying experience, we replatformed the brand to Shopify and developed a secure, region-aware storefront. Key features include gated member pricing, simplified reordering, an approval-based registration flow, and a professionally designed print brochure to support clinic outreach.
Smart Segmentation and Personalized Shopping for a Regional Audience
Respit’s limited platform couldn’t support its growing need for regional segmentation, secure member access, registration approval flow, or a modern UX. Veterinarians needed to navigate dense product information, unclear segmentation, and a dated interface. The existing system lacked the workflows, permissions, and ease today’s professional buyers expect. The team needed a system that would scale with growth while giving medical professionals a streamlined way to reorder prescription-based treatments.
We migrated Respit’s ecommerce operations to Shopify and restructured the entire buying experience aligned with the decision-making and reordering process in clinics. The new storefront supports region-specific product access, clinic-based pricing, and a clear approval path—resulting in faster onboarding, fewer manual touchpoints, and a polished, professional interface that builds trust with medical buyers.
On the admin side, we implemented custom product structures, regional segmentation, and clinic rules directly within Shopify’s admin. This allows Respit’s internal team to efficiently manage content, control pricing by region, and oversee clinic access—without relying on manual workarounds or external systems.
Shop by Region
Website Redesign
- Collection Page
- Homepage
Collection Page
The new Shopify storefront introduces a product-centered structure organized by format and region. Each collection page helps licensed veterinarians quickly find and evaluate the right formulation for their region, with clinical context, usage notes, and a clear map-based interface.
Homepage
The homepage uses a descriptive map as a central entry point, guiding new and returning clinics to the right regional formulations. Supporting content builds trust, highlights safety, and simplifies navigation for busy veterinary buyers.
A Buying Experience that Matches Clinical Needs
Quick Reorder
We implemented a streamlined reorder flow directly from each customer’s account. Veterinary professionals can now view their order history and add items to cart with a single click—no need to navigate away or re-search SKUs.
Member Only Shopping
Access to pricing and purchasing is limited to approved veterinary clinics. Clinics register using a secure form and, once verified, gain access to ordering and account history tools tailored to repeat clinical workflows.
Key Outcomes
A secure, segmented ecommerce site aligned to the clinical customer journey—with improved tools for product selection, reordering, and member management.
45%
80%
Respit now operates a B2B storefront with increased clarity, speed, and security—built for long-term growth. The experience is smarter for buyers, easier for internal teams, and flexible enough to support continued expansion.
Benefits for Respit
A unified platform to build brand trust, streamline veterinary ordering, and support long-term operational efficiency. A better experience for both internal teams and regional clinics.
From Legacy Constraints to a Scalable Future
Our partnership with Respit began four years ago with a request to merge and modernize two outdated sites—an educational resource and an ecommerce platform—into a single, professional storefront. Built on a legacy system with limited design and no customer UX focus, the brand needed more than a refresh: it required a secure, clinic-facing solution with gated access, approval workflows, and product fit by region.
We replatformed Respit to Shopify, redesigning the experience around how veterinary clinics buy—from registration to reordering. Key tools include a custom approval flow, member-only pricing, region-based product navigation, and print collateral tailored for clinic use.
The result: a focused ecommerce experience built for regional markets, approved members, and long-term sustainability. With a platform designed for clarity, control, and compliance, Respit is equipped to meet the demands of clinical B2B commerce—with the workflows and trust their customers expect.
Are you still working around an outdated system—or outgrowing what you’ve built? Let’s talk.
